This grassroots program is focused on changing the way our community values seafood. Through a focus on education and raising awareness in consumers, restaurants, and purveyors, we hope to create an increased consciousness in every seafood purchase. To make Santa Barbara a flagship community for sustainable seafood, our program focuses on two program areas:
We work on public education and raising awareness at local events like the Harbor Seafood Festival, the Ocean Film Festival, and Earth Day. We also created a new permanent exhibit on sustainable seafood at the Ty Warner Sea Center and we host sustainable seafood banquets and other special events. We are in the process of partnering with community groups that share an interest in seafood and local fisheries to start new outreach activities, such as sustainable and local seafood cooking classes, and a "local seafood share" program akin to a farm share.
We work one on one with chefs and restauranteurs to help them find ways to increase their support for local and sustainable seafood in their menu choices. Membership in our restaurant program takes little time and costs nothing. It only requires a willingness to learn more about sustainable seafood and implement incremental menu changes to more sustainable and/or local items. In exchange for this commitment, we promote our member restaurants in outreach efforts and special events.