As a 5th generation Californian, Loren’s roots are deep in the soil of California. She was raised in the city of Pasadena and attended California State University (two years at Pomona and two years in San Luis Obispo).
She credits much of her success to the California Agricultural Leadership Program. “It was the best thing I ever did! The program gave me the self-confidence to step in and try something different.” At the time Booth Ranches groves existed however everything from farming to packing to marketing was outsourced. Loren first took farming in-house in the year 2000. In 2003 the first packing house was purchased. A few years after that the sales and marketing was brought in-house.
Today Booth Ranches is vertically integrated and farms from Fresno to Maricopa California. “It is a joy to deliver delicious oranges from my family to yours, I am very proud of our product” she says. When Loren is not at the office she breeds, raises and shows Reining horses. “It is a difficult sport, but I love everything about it. From seeing all the different babies grow up, to seeing them perform at the shows, it is breathtaking” says Loren.
Top of her list of passions is her children and grandchildren. “I love my family and my grandchildren have such a special place in my heart. Their laughter, antics, hugs and kisses fill my life. I am blessed beyond my wildest dreams.”